Client
Carrefour
Timeline
10 weeks of production
Campaign Duration
6 months
THE SANDBOX
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SOCIAL GAMING
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RSE
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IP
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DIGITAL CHARITY
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NFT
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REAL REWARDS
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THE SANDBOX 〰️ SOCIAL GAMING 〰️ RSE 〰️ IP 〰️ DIGITAL CHARITY 〰️ NFT 〰️ REAL REWARDS 〰️
NFBees skyrocket on virtual and physical worlds
We created Save the NFBEEs, an educational and intergenerational game promoting the role of bees in biodiversity.
We developed an NFT collection of 16 NFBees including User Generated Content with an NFBEE customised by the community.
All the profits generated by the project are donated to the Beefund, an NGO that supports the preservation of bees.
⚠️ How complex is it to switch from a digital operation to a physical one?
With the NFBees, we were able to reward the digital collectors directly with honey and jam produced by the bees they had helped. Such a cool reward!
Why? Carrefour aims to educate the young generation on the bee global issue and to raise funds for the preservation of biodiversity.
