Client
FILLMED
Laboratoires
Timeline
2 weeks
Campaign Duration
1 week
AR
〰️
FILTER
〰️
SOCIAL MEDIA
〰️
B2B
〰️
MEDICAL
〰️
EVENT
〰️
AR 〰️ FILTER 〰️ SOCIAL MEDIA 〰️ B2B 〰️ MEDICAL 〰️ EVENT 〰️
The needle professionals need
We conceive an AR filter on Instagram around FILLMED’s patented needle.
Easy to use, the AR filter reflects the smart touch properties of the brand’s needle and the aesthetic benefits it provides. This AR format helped the brand promoting efficiently its needle during the Aesthetic and Anti-Aging Medicine World Congress held in Monaco.
The AR filter showcases the product’s colorimetry: the needles come in 5 different colours. Each colour corresponds to a specific liquid product, to avoid mistaking the products injected by the needles.
⚠️ What added value can an AR Filter offer to a brand’s product?
Easily sharable on social media, the AR filter allows for a wider reach. Its playful and colourful aspects instantly convey the key properties of a product.
Why? FILLMED Laboratoires wants to highlight its patented needle using AR technology for the AMWC conference in Monaco.